Health and nutrition-wise, it's really not much different than the standard Whopper. Instead of a burnt-brown, it was a light tan with pinkish hues. In researching this dish, I found that Burger King’s chief marketing officer, Fernando Machado, claimed that people in his own department struggled to tell the difference between the regular Whopper and the Impossible Whopper. Their approach is centered around “heme,” the iron-containing molecule that purportedly makes meat taste like meat (learn more about “heme” in this video, which is unsettlingly similar to the movie shown to visitors at Jurassic Park). This type of anecdotal evidence helps reinforce that the Impossible Whopper could bring an entirely new, or at least long-dormant, set of customers back to BK. I can see the Impossible Whopper being a great option for vegetarians who want a vegetarian fast-food option once in a while, or if you just want a burger experience when you want to reduce the amount of meat you eat. ©2021 Group Nine Media Inc. All Rights Reserved. The Impossible Whopper is a fair meat-substitute, but doesn’t have the same chew and the moisture level is slightly lacking. A leading-edge research firm focused on digital transformation. The option seemingly defeats the point of the Impossible Whopper's veggie-ness, but hey, why not? The Impossible Whopper does have significantly lower cholesterol — 10 milligrams compared to 90 milligrams — but has more sodium at … I tried one of Burger King's new-ish Impossible Whoppers for lunch in August last year, and came away with overall positive feelings about it. If you're looking for a meat alternative to a fast-food classic like the Whopper, this is a solid bet. Today I learned that the Impossible Whopper had finally become available nation wide. It’s finally here, folks. If you truly don't want any trace of meat on your Impossible Whopper, you can ask for the burger to be cooked on a "non-broiler"  method, according to Burger King. as well as other partner offers and accept our, Visit Business Insider's homepage for more stories, I tried fries from 8 major fast-food chains, and one far outshone the rest, Burger King is taking the Impossible Whopper national and says it's looking into other plant-based 'meat' items, The Impossible Whopper is made in partnership with, Whopper and meat fans in general may not gravitate toward the Impossible Whopper, but it's a good option for vegetarians who just want a. From a visual and taste perspective, it looks and tastes pretty much like meat. With that said, the patty itself tasted better than most veggie patties I've tried and, dare I say, slightly more meaty too. The measuring stick for vegan and vegetarian dishes shouldn’t be how well they stand up to meat, but how dope they taste in their own right. So it's not a "healthier" low-calorie option. You can see the burger on the left (the original Whopper) is pinker on the inside whereas the burger on the right (the Impossible Whopper) is browner throughout and less textured. Here is my review and thoughts on the Impossible Whopper: Looks and Tastes Like Meat, Pretty Much I’m impressed with the Impossible Burger. Unlike the standard Whopper (which I ordered on the side as a control), that char taste is less present with the Impossible Whopper, with less saltiness and unctuousness than its beef-pattied brethren. I didn't go for the bacon option, though, as I wanted to taste the Impossible Whopper in its purest form, plus some cheese. The Impossible Whopper is $1 more than the regular Whopper. According to Burger King, impossible foods are genetically engineered to make the ingredients that give the juicy texture and taste of a burger. 0. The Impossible Whopper comes with a meatless patty made of plants from Impossible Foods, a company focused on making plant-based meat alternatives. April 1, 2019 | PriceListo Staff. While a few restaurants are beginning to include vegan options, many of these are ludicrously expensive and taste mediocre at best. This is my first time trying out the Impossible burger patty, so let’s see how it holds up to the hype! Print . Texturally, it does resemble a real fast food hamburger, so if you’re just trying to get a burger without all the animal protein, cholesterol, and sodium, this will probably satisfy. It’s maybe half the girth of the standard Whopper patty, and instead of being plump and juicy, this newfangled Impossible Whopper tastes more charred and salty. But I’ve never had it at a fast-food restaurant like Burger King. Impossible Burger: An Impossible Burger offers a respectable 19g of protein. And I actually find fast food delicious in its own way. Sign up to 10 Things in Tech You Need to Know Today. The Impossible Whopper was certainly enough to get me in the door. Sign up here for our daily Thrillist email, get Eatmail for more food coverage, and subscribe here for our YouTube channel to get your fix of the best in food/drink/fun. Is the Impossible Whopper healthy? Impossible Whopper Review: Burger King Hits a Home Run with This Burger. The Impossible Whopper comes in at 630 calories (again, half from fat), 34 grams of fat, and 25 grams of protein. Your morning cheat sheet to get you caught up on what you need to know in tech. Share via Email. Jump to Comments. since, “No Rules Rules: Netflix and the Culture of Reinvention”. Folks, this is the realness. But the question shouldn’t be whether it tastes like a Whopper (it does), it should be whether it tastes good (not especially). Is it indistinguishable from the real deal? And although we all know the monster’s terrible fate, the Impossible Burger’s destiny is still unfolding. It seems, then, the most logical reasons to order the Impossible Whopper … Review of the Impossible Whopper. I wanted to see how the quality stood up compared to the other times. The experience is identical every time, and I stick by my initial impression. That said, it’s not bad… it’s just not exceptional either. It has 630 calories—a whopping (sorry) 30 fewer than the beef counterpart. In the end, on Burger King’s terms, this sandwich is par for the course. Early results from BK’s market tests showed that Burger Kings serving the Impossible Whopper saw an 18 percent increase in foot traffic over those that did not carry it. Review: The Impossible Whopper Author: Danielle Published Date: October 13, 2019 Danielle Published Date: October 13, 2019 Being a vegan, especially in a town like Topeka, can be tough. 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