Having that said, the rise of new technology threatens and challenges the conventional media. 18/05/2020. This convergence of systems is at the core of the connected factory concept, for example. With these in mind, convergent media can thus be seen as a cross-plat form media, one which was conventionally associated with a certain platform or device but through digital convergence can now be accessed and distributed through another platform of device (Dewdney & Ride 2006). T he dawn of the 21st century marked the end of Gutenberg era and a sea change in the field of technology, entertainment and media as a new platform was created through convergence. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… Convergence in the film industry. For example, the contents on a newspaper used to be available only in print. Technological convergence is the merging of technologies that allows us to access previously inaccessible technologies on one device. It is a combination of a camera; you can listen to music, surf the internet on the browser, read … Global convergence, when geographically distant cultures are able to influence one another. News agency. It is a long term trend that has several elements: The rapid enhancement of technology in the contemporary society leads the phenomenon called ‘media convergence’. Describe the use of one or two forms of new media to share knowledge … Abs cbn news portal First, it is important to examine the various definitions of the concept. This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. Digital media are forms of communication that can be stored and communicated via computers. 1’s and 0’s) to be communicated, usually via the internet. Mercedes-Benz. The producers of Social Media Week say this year's event in New York -- which is scheduled for February 17 to 21 -- is expected to attract some 6,000 attendees from all … Media convergence: This refers to content that is made available through multiple forms, formats, and access points. When we talked about convergence in class, we were given examples such as Apple and Google. Fewer large companies own more media properties. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience. Garrison and Dupagne (2003:7) further suggest that After defining convergence, the above example of Miss Kirby reveals three important areas to examine in relation to convergence. FIG. Media convergence proliferated as analog mediums of communication became digitized. Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. Mercedes-Benz has a cross-selling strategy that includes digital and social media channels, including paid media, owned media, earned media and content marketing. More so, because the term is implied in a number of related terms and ideas, including: digital media, cross-media ownership, transnational media, and broadband communication. Users do not only use this platform to receive, share, create, or exchange ideas and information. Organizations use specific platforms to target specific audiences such as newspapers or online sites. In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Social media include platforms like Facebook, Instagram, Twitter and (do you remember it?) The producers of Social Media Week say this year's event in New York -- which is scheduled for February 17 to 21 -- is expected to attract some 6,000 attendees from all … 4. The joining of multiple media technologies. Digital Convergence is the tendency for different technologies, media, content, services and applications to become more similar with time. Which of the following are examples of media convergence? Convergence in Media and Telecom in the face of COVID-19. Media Convergence Question on Quora – What is It? media convergence Media Convergence Platform Specific Example Communication Social Network Facebook, Instagram, functionality of social media Education Learning management systems Google class, Edmodo Advertising Product Advertisement Digitized print ads across different platforms News News Agency A newspaper that still publishes through print and have online portal (website, apps, … The benefit of social media convergence. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Example of Convergence. 5. Hybrid media is the strategic use of traditional and new media to communicate the message in a more effective way. under one corporate umbrella.”. TASK: WORK IN PAIRS OR SMALL GROUPS. 8 illustrates one example of a fragment server. The other aspect of Apple’s emphasis of continuity over convergence is the low-level aspects of the platform are shared, but frontends specific to each platform. communicaction . In the contemporary society, the aspects can be attained in other media platforms that are customer specific; hence, to stay relevant, the TV has to embrace the aspect of media convergence. -Technological convergence - refers to fact that digitalisation has led to the merging of different types of info - text, photographs,video film, email -- into a digital communication device such as smart tele, laptops, tablets - digitalisation now allows info to be delivered immediately across a range of media platforms which were once separate and unconnected technologies The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. In order to draw relationship between media convergence and advertising, it is important to have a strong understanding of the concept of media convergence. To me Twitter is a very good example of a convergence of two media forms, one being previously extinct, and the other being opinion forming together to create a platform where people can communicate and become a community. Britannica Encyclopaedia say’s, “Media Convergence is a phenomenon that involves the interlocking of computing and information technology companies, telecommunication networks and content providers from the various media platforms like magazines, newspapers, radio, television, films and the likes. Media Convergence Examples: Media around you in the contemporary is all consequences of Media Convergence. Types of convergence Economic convergence, when a single company has interests across many kinds of media. For example, a mobile phone is expected to make and receive calls and text messages. Questions: Describe how new technologies have led to the convergence of traditional and new media. Media Convergence audiences for specific media content are becoming smaller and increasingly homogeneous. For his part, Bressers (2006) carried out a survey of the 79 predominant media in the 50 largest metropolitan areas of the United States. 7 illustrates one example of convergence platform operation. ... For example, Sergei Eisenstein, a … 7 illustrates one example of convergence platform operation. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. See the link to a case study template with news example in the revision guidance entry above for more detailed points. One type of convergence that stands out to me is the cross media convergence in the film industry. A project of Press Freedom 2.0 and funded by the World Press Photo, it is a network of rural correspondents who received multimedia journalism training. Digital books (ebooks) Websites and Blogs. edmodo. “Convergence” in respect of media and entertainment, in its simplest form, means the combination of new media and old media within a single piece of media work, bringing together different media … Reference will now be made in detail to some specific examples of the invention including the best modes contemplated by the inventors for carrying out the invention. source：convergence. Social Media Platforms. As technology advances, convergence of media change to keep up. Facebook advertisement. When the Internet of things and media convergence interacted，social media expresses their competitive characteristics. Media Convergence in the Platform of Video-on-Demand: Opportunities, Challenges, and Audience Behaviour ... of the logic of watching television with a specific schedule and a particular medium to the understanding that television, after all, is just an artifact. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. In terms of video games, I would consider any examples of crowdfunding to be as a result of convergence (see Henry Jenkins definition on my journal) also platforms like Steam are good examples of convergence in gaming. Whenever possible the response will name a theory or media theorist to show study. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. At the mention of the phrase ‘world of communications’, many descriptors come to mind including high technology, innovativeness, fast paced, adaptive, rapid change and evolving technology. Sharlene Sharim finds out what this means for the radio industry. education . Technological convergence, in which different kinds of technology merge. New media is media that emerged since the late 20th century. This fusion across various media platforms makes the distinction between different types of media and different media industries increasingly dubious. Here’s how their convergence strategy rolled out: “Convergence” in respect of media and entertainment, in its simplest form, means the combination of new media and old media within a single piece of media work, bringing together different media … Video didn’t kill the radio star…and neither have mobile phones, internet, social media or other digital platforms. Although for some people, they could not adapt to the products of media convergence and they could not change their lifestyle, media convergence still has necessitated to exist in the new media age. (See also Royal Commission on Corporate Concentration). This has also brought about a change in the dynamics of economy as distribution and cost structure is not the same in traditional media. technology provides a multi-media platform, the Internet, for the distribution channels to deliver content; this growth of new media instigates the convergence between conventional media and new technologies. In its 4 th year, AT&T SHAPE 2019 focused on exploring 5G and the future of entertainment through interactive exhibits, from real-time AR motion capture and holographic tech to AI, and engaging speakers. . Facebook Instagram Twitter youtube Messenger email. Digitization and Media Convergence. Internet of Things. media convergence Media Convergence Platform Specific Example Communication Social Network Facebook, Instagram, functionality of social media Education Learning management systems Google class, Edmodo Advertising Product Advertisement Digitized print ads across different The majority of these interlocks are legal under current media conditions, but that may change as, In … Sports media today provides excellent examples for both of these definitions. Here are five brands with winning cross-channel tactics: 1. 1.3 Media convergence is a broad term that is applied to several phenomena within the communications sector. It may as well refer to the convergence of specific types of media such as video, audio and print into one digital media (Dewdney & Ride 2006). In 2007 Ofcom defined convergence as the ability of consumers to obtain more services on a single platform or device – or obtain any given service on multiple platforms or devices. Convergence can also defined as the merging of industries, for example, the merging of traditional media companies with internet companies, such as Time Warner and AOL (Jenkins 2001). A better example of convergence is the Rural Visual Journalism Network (RVJN) in Bangladesh. * Media convergence is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. overall winner will be printed on handbook covers, class winners will also be selected. That process does not take place in isolation: it is top-down powered by … The advantages are potentially endless and are only just beginning to be explored. Approximately 3.1 million Australians aged 14 or over accessed the In short, media serves as the key to success. The example of IPTV and media convergence of the BBC has proved that media convergence brings numerous advantages for individuals. Europe in a Transatlantic and International Perspective. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. We can share information, have assessments we were having, develop critical thinking, and help us to be socialized and effectively become well-beings. A perfect example of technological convergence is the Internet of Things (IoT.) Benefits of Media Convergence: The content creators can use the platform to generate customized content that is targeted at a specific group. This, for example, was the system used by Huang et al. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. First, digitization. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences, for example, a PS3's primary function is video gaming but you can download and watch movies from Lovefilm.com on it and also watch catch up TV and music videos. While TV is most popular, many Western Europeans use multiple platforms every day to get news. Through media, we can communicate with others. T he dawn of the 21st century marked the end of Gutenberg era and a sea change in the field of technology, entertainment and media as a new platform was created through convergence. In its 4 th year, AT&T SHAPE 2019 focused on exploring 5G and the future of entertainment through interactive exhibits, from real-time AR motion capture and holographic tech to AI, and engaging speakers. content (Simiyu, 2014). . Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past. 8 illustrates one example of a fragment server. socialmedia.jpg. Audiences have become Media Journalists . Second, corporate concentration. Telecommunications, Media and Information Technology sectors are seeking cross-product and cross-platform development as … To Jenkins, media convergence can be explained as “the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted” (Jenkins, 2006). Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. Media Convergence in Platform Specific Example Communication Education Advertisement/ Commercial News Entertainment. Convergence is a word that manages to describe technological, industrial, cultural, and social changes, depending on who's speaking and what they think they are talking about. ... platform agnostic. Media convergence to technology is aimed at the majority of the public audience. The COVID-19 pandemic is tragically affecting our societies worldwide. Media convergence is the blending of multiple media forms into one platform for purposes of delivering a dynamic experience.Technologically rich societies have entered the digital age, and media … This is a process that developing the interactive communication constantly across multiple media platforms around the globe. Global convergence, when geographically distant cultures are able to influence one another. CDs and digital music media replaced records and tapes in the 1980s and 1990s, and movies are increasingly being produced and distributed digitally. enabled various platforms or devices within the media construct to handle similar content, that is, to facilitate convergence. This is an example of economic convergence. Convergence is the new buzzword in the media. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. It mostly consists of interactive and manipulable content that is organized and distributed on digital platforms. Whenever possible subject specific terminology is used. What is Digital Convergence? 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