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WORKSHOP
Achieving Market Dominance
through Targeted Innovation
Program overview
A compelling two-day workshop
that generates a positive impact on individual
and organizational performance. Market
dominance and organizational sustainability can
only be achieved by mastering the capability of
Right for Market (R4M). The challenge of R4M is
to continually introduce sought-after products
and services at the right time and price into
appropriate markets, supported by suitable
supply chains. It demands the product portfolio
be maintained with products and services
updated, optimised, and retired as necessary.
All this is to be achieved without negatively
impacting ecological or social systems!
"Entrepreneurship"
drives attractive business
opportunities, and "innovation" delivers
the relevant practical solutions. These two
organizational competencies underpin R4M
capability. So if your organization is having
trouble living up to its R4M potential it is
likely that you haven’t yet got these
competencies right. This workshop offers the
chance to significantly change things for the
better!
The
insights provided in this workshop will
enable an organization to plan and adopt a
systemic broad-based “Right for Market”
strategy and implementation, robust with
respect to emerging globalization
complexities, and strongly grounded in sound
theoretical ideas, that ensure its current
and in particular its future innovations are
focused, agile, timely, and R4M significant.
Content
Through highly participative,
no-nonsense sessions participants gain a deep
understanding of the complexities of
entrepreneurship and innovation, and sort out
fact from fiction. The concept of
entrepreneurship as the most critical aspect of
R4M is established, including the role of the
entrepreneur in developing knowledge-sharing
networks where entrepreneurship and innovation
are incubated and R4M implementation best
facilitated. Participants learn also how this
approach not only develops innovative products
and services but also enriches critical supply
chain refurbishment.
Contemporary ‘Communities of
Practice’ called ‘Communities of Innovation’
(CoInv) are explored, looking at how they
support sustainable innovation and enhance R4M
capability. ‘Innovation champions’ are the
individuals who have the characteristics and
motivation to act as the foundation for CoInv
networks and the use of
network visualisation
to identify these champions is explained.
Opportunities are provided
throughout the workshop for participants to
reflect on the practical implications of the
workshop on their organizations, and to plan the
next steps for their organizations that will
support the development of R4M strategies
focused on sustainability and market dominance.
Who’s it for?
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Directors and senior managers
with responsibility for market strategy or
organizational sustainability
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Managers responsible for
practical R&D implementation
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Individuals whose roles
include entrepreneurship or innovation
whether practitioners or academics
Benefits
For further information please contact:The Leadership Alliance
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